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Lily Zhang, is the founder of L&A International Ltd and also the publisher of Asia Attractions magazine, and has been in the amusement and attractions industry since 2006 after graduating with a master’s degree in tourism management in 2006, later that year Lily joined the team at InterGame Ltd.

Discovering a passion for the attractions industry Lily worked side by side with John Fosbrooke and managed InterPark magazine. Lily enjoys to travel the world following the industry’s progress and meet all the enthusiastic professionals this industry attracts and also is inspired by the industry pioneers and innovators.

In 2010, lily set up L&A business as a media platform and focused on the exhibition and publication field to bring more Chinese and western suppliers and operators together. L&A assisted CAAPA (Chinese Association of Amusement Park and Attractions) to promote their exhibition in Beijing to the west and lift the status of the show closer to the international standards. The L&A team also work very close to other Chinese exhibition organizers to promote their exhibitions to the west.

In 2012, Lily introduced a new publication – Asia Attractions magazine to the industry, which has proven to be a break through for Western companies looking to promote their attractions to the Chinese and Asian market in their own Chinese language.